There is a ... myth along with web site managers that simply ... your web site to hundreds of search engines will accrual traffic to your site. choice myth is that suitably ... META tags
There is a pervasive myth along with web site managers that simply submitting your web site to hundreds of search engines will increase traffic to your site. unusual myth is that straightforwardly inserting META tags in your Web pages will furthermore mass your traffic. Both are just not true. correspondingly what works? Search engine positioning. That is by far away your best and most affordable bet.
Consider these statistics: exceeding 95% of Web users find what they are looking for by visiting the summit 6 search engines. Yahoo alone handled higher than 55 million searches and page views in December 1997. Many of these searches are for the products and facilities that you deal in, guaranteed! Everybody knows that even a few good positions upon even one or two important keywords or phrases can steer thousands or hundreds of thousands of setting visitor traffic to a Web site per day. Research has shown that people hardly ever go with the summit 30 search results for any one search. The summit 10 results receive 78% more traffic than those in outlook 11 to 30 do. The summit 30 results acquire beyond 90% of the search traffic. This alone explains why some sites get suitably capably and others therefore disappointingly, and why it is so essential to be ranked highly.
So how reach you viewpoint your web site at the top of search engine results? Use doorway pages. Doorway pages, along with known as log on or bridge pages, are Web pages designed specifically to rank terribly on the unique ranking algorithms of each search engine. The two best things just about using doorway pages is that they cost far away less than additional promotional tools such as banner ads, and they produce a result better considering properly designed. There are two ways to go just about creating doorways. You can either do it yourself or have someone reach it for you.
If you find to complete it yourself, be prepared to invest a considerable amount of get older upon them - beating the search engine algorithms is not an easy matter! You should moreover be prepared to create a number of doorway pages. You must create one doorway page per keyword or keyword phrase that you desire to be positioned without difficulty in. For best results, depending upon your sites subject matter, you should try 10 to 50 keywords and keyword phrases. Usually, a page that ranks well upon one engine may not rank competently on new engines. Assuming that you desire to make definite that you are ranked terribly upon the five summit engines (AltaVista, HotBot, Lycos, Infoseek and whisk Yahoo does not take doorway pages), you have to create five versions of each doorway page, each optimized for a particular engine.
Knowing what it takes to create lively doorway pages is not difficult there are lots of good publications that now say you exactly what the search engines are looking for in a page that will rank highly. One of the best guides to this is "Secrets to Achieving a top 10 Position", a forgive 118 page directory that comes forgive later than WebPosition software (see www.searchpositioning.com for details). The difficult ration is in actually creating these doorways! Basically, this is what it would involve:
First, you have to do that ranking criteria varies from search engine to search engine. Most study the placement of keywords or keyword phrases upon various parts of your pages based simultaneously on every these criteria:
Prominence of the keyword searched how further on in a page a keyword appears.
Frequency of the keyword searched number of mature the keyword appears. Be careful roughly this. usefully repeating the keyword will not put it on because grammatical structure and keyword weight after that plays a role.
Site Popularity a few search engines rule how well-liked your site is considering ranking.
"Weight" of the keywords that is the ratio of keywords to all extra words. Each search engine has a threshold. If your page crosses that threshold, the engine labels it as spam and ignores it.
Proximity of keywords how close together the keywords are to each other, especially with the item searched for is a phrase.
Keyword Placement these are the locations where an engine will see for the keyword, e.g. in the body, title, META tags, etc.
Grammatical structure some engines adjudicate grammar in their calculations. They accomplish this to create it harder for spammers to complete their thing.
Synonyms some engines see for words similar in meaning to the keyword.
As you can see, the ranking criteria is highly dynamic, using a rarefied algorithm that integrates every the above factors in various proportions and past various maximum and minimum values. An important criteria to see deeper into is the keyword placement criteria. These are the various places that engines see for keywords:
Keywords in the
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