In fact, the concept of markets concentration, including at least three fronts: industry brands (mainstream manufacturers)
Car multimedia publicize of China's automobile (car audio and video electronics) have developed through the course of more than 15 years, from immaturity to gradually intensify in clear categories (such as a car-specific products) and even to guide the global development, which is China the good judgment of a generation, the result of the rude progress of Chinese automotive industry and automotive market.
This process, gave birth to the FREEWAY soar rhyme brand, a fine helper, Hua Yang, Lu Chang work of outstanding companies and brands, FREEWAY, in every second stages of CD, VCD, DVD, etc., have decent discharge duty from product to marketing, continues to introduce and avow a leading approach in the industry.
February 2012, the product the Tianyuan establishment vehicle multimedia radical - "Chi coming in a cloud" voice navigation platform products, echoed subsequently the Ford SYNC system, media, Tianyuan Chi coming in a cloud platform and commercialization application into the make known in China set off a chaos of the driving safety of car DVD navigation.
All these are indications that the improve of China's auto car multimedia announce has with in the "market focus" on track. "Market concentration" in this particular announce competition, each industry after the native natural competition, revolutionary puff situation, industry self-regulation to rectify and national situation character in the process of legalization bred. Industry background of the mature we stir in is "market concentration" of the moment.
In fact, the concept of promote concentration, including at least three fronts: industry brands (mainstream manufacturers) focus upon product atmosphere (the raptness of generally high quality) and channel (smooth sales channels), concentrated.
The inclusion process of the brands, is then accompanied by many so-called "cottage" movement, which is positive by the special circumstances and publicize conditions in China. As the home appliance industry in the eighties and nineties, going on for the princes factory buildings, after the price war, the channel war. push of a round of war down, and ultimately the rest of the TCL, Haier, Skyworth, one of the few winners, and even former overlord Japanese brands, the vibes sun, or be acquired, or facing a winding-up. Brands continue to focus on the process, the publicize of natural selection and situation initiative to shout out ones devour the game is an perpetual action of announcement war, the huge acquire bigger. It is furthermore the result of consumer choice. The olive branch of consumer bmw dvdtrust, and ultimately thrown to the long-term event (or sustainable) brands, as any electronic products will eventually produce the after-sales service, smart consumers desire to pick a accompanied by their own consumption, the layer of manufacturers, for their own products purchased after-sales service.
Concentration of brands, but next the environment of the product synchronization centralized. Multimedia in the car navigation market, the big manufacturers of product setting and stability is a norm, the product of many little businesses or cottage industries, because of insufficient resources system, R & D and production, often lead to instability in the product quality. Consumer products, are most scared of is encountered products often go wrong, we as consumers are most worried about.
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