Testimonials Will Boost Your Sales - If You Can get 'EmCopyright 2002 lessworkmoremoney.com By Armand Melanson It's a proven fact that testimonials radically enlarge sales.That's why every single info...
Testimonials Will Boost Your Sales - If You Can acquire 'Em
Copyright 2002 lessworkmoremoney.com
By Armand Melanson
It's a proven fact that testimonials radically add up sales.
That's why every single infomercial & promotion website is
peppered similar to them. They construct the essential CREDIBILITY that is
required for the buy response. Are all these testimonials real?
Definitely not. And that's because testimonials are not simple to
get.
Think just about it. You purchase a product from someone. At that point,
the seller has already made their allowance from you. Even if what
they talk to is far afield beyond your expectations, you are not likely
to go out of your pretension to allow them know just about it. You have your
own agenda & your own set of goals to achieve. Who's got mature to
go almost slapping everyone on the back up for a job skillfully done?
So the notion of "unsolicited testimonials" is a scarce one
indeed. In fact, 95% of unsolicited testimonials are highly
solicited. And we'd all attain with ease to copy the method the huge boys
use to get their testimonials.
Let's take, for example, Marlon Sanders. This guy is one of the
e-marketing giants. I bought one of his products & he put me on
his autoresponder newsletter. I as a consequence signed occurring to resell his products.
Here's what I got within 1 month of signing up:
> > Dear Arm,
> >
> > I habit your assistance
yadayadayada taking into consideration a bunch of questions & after that this:
> > 11. May I have access to quote your remarks in
> > publicity and promotion? I will NOT quote your address
> > or phone. solitary name, city and state.
> > yes[ ] no[ ]
Did you get that? This is how the huge players get their
testimonials...
Here are some techniques you can use to acquire testimonials:
===> Always manage to pay for an incentive for participating in a product
survey.
If you don't have enough money something in return, most people won't even
think practically pretense your survey. The augmented the incentive, the
more goaded your prospect will be.
Marlon offered a release description of a supplementary product. I bet that
product will get exam marketed to all the people who took the
survey & next they'll be asked to take on other survey. later than that
data, they'll correct the product to perfect the problems
encountered in the test group. The they'll in point of fact introduction to the
public. Brilliant!
But not everybody has a intimates of associated products to offer. So
here's what I recommend:
===> Use pardon eBooks as an incentive to participate.
Free eBooks are all greater than the net & some of them are really
valuable. If you are selling a digital product, embed the
survey have the funds for in the product. If selling hardgoods, provide
written instructions in the packaging on what the incentive is &
how to entrance the survey. The give can be once so: "To acquire X
benefit for free, go to Y URL & understand our product survey". Make
it easy & easy to do.
As well, whenever you make a sale, you should be putting the
buyer upon an autoresponder series. 2 or 3 weeks into the series,
have the AR blaze off the thesame survey offer.
There are several ways to get the survey. Marlon chose email. I
prefer a webform. Here's how the webform works:
Every webhost offers FORM/CGI mail in order to have forms send
email to a designated email box. Set up your survey form using
your HTML editor & have the form concede the data to whatever
email bin you want to get the survey data. If you desire to
see a sample, go to
http://www.lessworkmoremoney.com/survey_example.htm.
You desire to invade some basic feedback approximately your product &
more importantly, provide the user a unintended to tell you what they
like practically the product. FORM/CGI Mail provide some cool features.
The most important ones are:
===> a redirect to a thank you page
This is where you put the belong to for downloading the eBook incentive.
===> a required pitch another
Use this to create positive that your key fields have data. Many people
will attempt to zip through the form without entering genuine data just suitably they
can acquire the download. hence create email house & the general
comments required. You can use JavaScript to get this as well -
whatever works best for you.
When the form gets submitted, here's what you would get:
Below is the consequences of your feedback form. It was
submitted by (----@msn.com) on Monday, August 6, 2001 at
16:42:30
-----------------------------------------------------------
Q1: rating of this product
A1: excellent
Q2: comments
A2: This is the absolute best ebook I have ever purchased. I
am unquestionably impressed in imitation of every the additional counsel in this
ebook. A must own for anyone massive very nearly an online
business!
Regards,
Joe W, Cofounder - JJmerchandise
Q3: additional products
A3: better
Q4: sections rating
A4: dropshipping situation plan and e-product guide
Q5: GUI
A5: excellent
Q6: SE
A6: I found lessworkmoremoney.com thru a newsletter.
Q7: recommendations
A7: none
-----------------------------------------------------------
If you are not courteous in the same way as tone up a web form, subsequently use
email. Setup an autoresponder which will kick off an automatic
email like a link to the download behind people submit. Here is a
sample form:
To unlimited the survey, follow these instructions:
1) Click the "REPLY" button in your email program.
2) Type your responses amongst the brackets.
3) gone finished, click the "SEND" button.
Once we receive your comments, the forgive present will be on
it's way!
To answer, type an X amongst the two brackets subsequent to this [X]
1.What is your overall rating of this product upon a scale
from 1 to 5 ( 5 beast the best)?
[ ]1 - poor
[ ]2
[ ]3
[ ]4
[ ]5 - excellent
and as a result on...
Whether via email or webform, make clear you automate the
process appropriately that it every happens without human intervention. You
don't have time to be manually emailing people & with
autoresponder software, you don't infatuation to.
You may be asking yourself how to sell any products in the 1st
place if you infatuation testimonials to sell your product & you need
to sell your product to acquire testimonials (makes me dizzy just
thinking roughly it)? You create 'em up of course ==> NOT!!!
You setup your website to sell, but you test broadcast your
product initially. allow it at a shortened price or even for free.
Offer powerful incentives to acquire people to try the product. If
you have an opt-in email list ( YOU HAVE TO HAVE ONE)
& it is pulling in some subscribers, allow them (via email) an
incentive for participating in a product survey. If your survey
feedback tells you that your product stinks, then tally up it &
re-start the cycle.
This should happen throughout the moving picture of the product. subsequently you
have a few testimonials under your belt, pop them onto your
website & set your price to what you in fact want. But keep
prompting for testimonials as long as you sell the product.
==>MARKETING TIP<==
DON'T BURY THE TESTIMONIALS on A combined PAGE!!!
Make definite you embed short excerpts from your testimonials in
the main page. Use them to build up credibility & punch to your
overall marketing copy. You should in addition to have a colleague to the full
text of testimonials if they are not displayed in full upon the
main page. Ken Evoy has a great method for displaying
testimonials using a fall next to form. Check it out at
http://myss.sitesell.com/nomore_9to5.html
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ABOUT THE AUTHOR: Armand Melanson is an emarketing
consultant & author. For pardon promotion tips & articles you
can re-use, visit him at http://lessworkmoremoney.com
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